Clothing retailing is incredibly competitive and constantly evolving. Apparel retailers must understand their customers, how fashion relates to them, the relevant fit and quality, the price points, the colour, the fabric and so the list goes on. Add to this the fact that external influences such as celebrities are constantly impacting what customers want. Apparel retailers also have to deal with extended supply chains and ensure that their suppliers operate to codes of conduct and run their businesses in a socially responsible way. Increasingly environmental concerns are also playing into the mix.

The process of pulling together a range of merchandise is therefore a complex one. Buyers need to operate flexibility and creatively but within some kind of commercial and operational framework.

Buyers and merchants need systems that make their jobs easier and not ones which simply become data entry points. 4Retail offers a simple and easy to use way to collaborate with suppliers and agents and remove the difficulties associated with relying entirely on tracking individual emails, spreadsheets and documents.

"Using 4Projects allowed us to reduce project costs and at the same time accelerate the programme to open stores two weeks earlier."
Supermarket chain